Wednesday, April 25, 2007

Interview with PR practitioner

How we can describe the relationship between lawyers and PR practitioners?
By conduction interview with each of them, we would have some idea about this relationship.

Interview with PR practitioner of a health insurance company

1. The PR practitioner implied that they work together on an weekly basis, but interaction can become more frequent in an time of crisis.

2. The PR practitioner stated that "the most common thing is that we want to be upfront, open, and honest about what has happened and to assure that whatever the problem is, we have addressed it, are in the process of addressing it and have a plan to make sure it does not happen again."

3. The PR practitioner described that the relationship between lawyers and PR practitioners is close.

4. Unlike the lawyer, the PR practitioner shared a story regarding her previous employment where the two did not get along as well. The situation composed of a lawyer sho did not want PR people talking to anyone in the press for any reson without approval. This made the PR practitioner's job much more challenging.

One thing noted by the PR practitioner and not the lawyer is that the feeling of cooperation is helped by teh fact that both groups report to the same executive level.

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