Anti-Smoking Campaigns
“Are you OK with that?” campaign website run by Minnesota provides participating online quizzes and participating online polls. The main page shows inside of a bar where most of people are smoking. By dragging a mouse, users can see where they want to see of the bar. If you click a person who is smoking inside of the bar, caution box comes up and say one of the bad effect of smoking related to the person whom the user click. (If you click a lady who is smoking, the caution box shows information about smoking and pregnancy.)
“Anti-smoking” campaign website run by Lean Mean Fighting Machine provides activities. This website has built six fun games to play. Each game is designed to show how easily the fags can be destroyed if you put your mind on it. It has shooting game that you have to shoot cigarette pack and avoid flying cigarette bullet at the same time. It also has erasing game that your mouse cursor becomes eraser and users erase the cigarette pack.
Saturday, April 28, 2007
Interesting Websites to Check-Guinness
Guinness Campaigns
Guinness- U.K. “Hands—Good things come to those who wait” campaign website run by Guinness-U.K. provides video creation. The advertising features a pair of hands waiting for a pint of Guinness and is in black and white. The final scene reveals a perfectly poured pint of Guinness and the hands re-appear to type the line “Good things come to those who wait. The website is a campaign-dedicated website and visitors to the site will have the opportunity to direct and customize their own Guinness “hands” film, which they can send onto friends. Making video is done by few mouse clicks. There are copy writer picture, and if you click one letter than it shows short hand motion and motion name. Users can choose five different motions and if you choose all five of them, it will show your own video.
Guinness- U.S.
Guinness has stepped up its campaign. Internet users who are over 21 can join the poker game. Participants need to register first and play poker with other participants. I think they’re onto a winner with their Poker Night initiative as it taps into one of the most popular trends in recent times. The most successful consumer PR campaigns recently have been about creating events to bring people together or experiences that people will talk about, and this is a great way to get a group of friends around a table together.
Guinness- U.K. “Hands—Good things come to those who wait” campaign website run by Guinness-U.K. provides video creation. The advertising features a pair of hands waiting for a pint of Guinness and is in black and white. The final scene reveals a perfectly poured pint of Guinness and the hands re-appear to type the line “Good things come to those who wait. The website is a campaign-dedicated website and visitors to the site will have the opportunity to direct and customize their own Guinness “hands” film, which they can send onto friends. Making video is done by few mouse clicks. There are copy writer picture, and if you click one letter than it shows short hand motion and motion name. Users can choose five different motions and if you choose all five of them, it will show your own video.
Guinness- U.S.
Guinness has stepped up its campaign. Internet users who are over 21 can join the poker game. Participants need to register first and play poker with other participants. I think they’re onto a winner with their Poker Night initiative as it taps into one of the most popular trends in recent times. The most successful consumer PR campaigns recently have been about creating events to bring people together or experiences that people will talk about, and this is a great way to get a group of friends around a table together.
Wednesday, April 25, 2007
Relationship between PR practitioners and Lawyers
According to the interview I condected with a PR practitioner and lawyer, both of them talked about the close and amicable relationship between them.
However, we tent to hesitate a littel in predicting the future of this rosy relationship. It might be that both parties were saying these sorts of answer to try and benefit their particular field of interest by not adding "fuel to the fire."
There is an interesting articles about this relationship in 1984.
In the article "PR Counselors' Prickly Relationship with Lawyers" (Sidney, 1984) , Alec Been, president of Benn & MacDonough, stated that "Lawyers don't want to say anything. Lawyers often famage a firm's reputation in their eagerness to avoid suits. Lawyers are necessarily antagonistic. Theirs is an asversary profession. Public relations people often don't make their recommendations pertinent enough to the corporation's interest." (Sidney, 1984, p.26)
Even though this article was published years ago, this statement is completely qualified by the PR practitioner in the discussion of previous employment (see the former posted blog-interview with PR practitioner).
It was said that the lawyer in his or her previous firm did not let anyone speak with the press or publid, to the point that it made employees not want to perform their job as a PR person. It did seem that this type of incident had ceased to exist in teh current employment though.
However, we tent to hesitate a littel in predicting the future of this rosy relationship. It might be that both parties were saying these sorts of answer to try and benefit their particular field of interest by not adding "fuel to the fire."
There is an interesting articles about this relationship in 1984.
In the article "PR Counselors' Prickly Relationship with Lawyers" (Sidney, 1984) , Alec Been, president of Benn & MacDonough, stated that "Lawyers don't want to say anything. Lawyers often famage a firm's reputation in their eagerness to avoid suits. Lawyers are necessarily antagonistic. Theirs is an asversary profession. Public relations people often don't make their recommendations pertinent enough to the corporation's interest." (Sidney, 1984, p.26)
Even though this article was published years ago, this statement is completely qualified by the PR practitioner in the discussion of previous employment (see the former posted blog-interview with PR practitioner).
It was said that the lawyer in his or her previous firm did not let anyone speak with the press or publid, to the point that it made employees not want to perform their job as a PR person. It did seem that this type of incident had ceased to exist in teh current employment though.
Interview with PR practitioner
How we can describe the relationship between lawyers and PR practitioners?
By conduction interview with each of them, we would have some idea about this relationship.
Interview with PR practitioner of a health insurance company
1. The PR practitioner implied that they work together on an weekly basis, but interaction can become more frequent in an time of crisis.
2. The PR practitioner stated that "the most common thing is that we want to be upfront, open, and honest about what has happened and to assure that whatever the problem is, we have addressed it, are in the process of addressing it and have a plan to make sure it does not happen again."
3. The PR practitioner described that the relationship between lawyers and PR practitioners is close.
4. Unlike the lawyer, the PR practitioner shared a story regarding her previous employment where the two did not get along as well. The situation composed of a lawyer sho did not want PR people talking to anyone in the press for any reson without approval. This made the PR practitioner's job much more challenging.
One thing noted by the PR practitioner and not the lawyer is that the feeling of cooperation is helped by teh fact that both groups report to the same executive level.
By conduction interview with each of them, we would have some idea about this relationship.
Interview with PR practitioner of a health insurance company
1. The PR practitioner implied that they work together on an weekly basis, but interaction can become more frequent in an time of crisis.
2. The PR practitioner stated that "the most common thing is that we want to be upfront, open, and honest about what has happened and to assure that whatever the problem is, we have addressed it, are in the process of addressing it and have a plan to make sure it does not happen again."
3. The PR practitioner described that the relationship between lawyers and PR practitioners is close.
4. Unlike the lawyer, the PR practitioner shared a story regarding her previous employment where the two did not get along as well. The situation composed of a lawyer sho did not want PR people talking to anyone in the press for any reson without approval. This made the PR practitioner's job much more challenging.
One thing noted by the PR practitioner and not the lawyer is that the feeling of cooperation is helped by teh fact that both groups report to the same executive level.
Interview with in-house Lawyer
How we can describe the relationship between lawyers and PR practitioners?
By conduction interview with each of them, we would have some idea about this relationship.
Interview with in-house Lawyer of a health insurance company
1. The lawyer explained that, in terms of dealing with crises related to lawsuits or mistakes the company made, ,the company needs both the legal and PR communication perspective.
2. The lawyer does not specifically know about the communication styles or strategies the PR practitioner uses.
"Do not say 'no comment'" was the one she gave me as an example.
3. The lawyer described the relationship between lawyers and PR practitioners as a close one.
4. In terms of decision making, it is hard to figure out who has more power, but it appears that in a crisis situation both lawyers and PR practitioners share equally in helping to resolve problems.
By conduction interview with each of them, we would have some idea about this relationship.
Interview with in-house Lawyer of a health insurance company
1. The lawyer explained that, in terms of dealing with crises related to lawsuits or mistakes the company made, ,the company needs both the legal and PR communication perspective.
2. The lawyer does not specifically know about the communication styles or strategies the PR practitioner uses.
"Do not say 'no comment'" was the one she gave me as an example.
3. The lawyer described the relationship between lawyers and PR practitioners as a close one.
4. In terms of decision making, it is hard to figure out who has more power, but it appears that in a crisis situation both lawyers and PR practitioners share equally in helping to resolve problems.
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