Guinness Campaigns
Guinness- U.K. “Hands—Good things come to those who wait” campaign website run by Guinness-U.K. provides video creation. The advertising features a pair of hands waiting for a pint of Guinness and is in black and white. The final scene reveals a perfectly poured pint of Guinness and the hands re-appear to type the line “Good things come to those who wait. The website is a campaign-dedicated website and visitors to the site will have the opportunity to direct and customize their own Guinness “hands” film, which they can send onto friends. Making video is done by few mouse clicks. There are copy writer picture, and if you click one letter than it shows short hand motion and motion name. Users can choose five different motions and if you choose all five of them, it will show your own video.
Guinness- U.S.
Guinness has stepped up its campaign. Internet users who are over 21 can join the poker game. Participants need to register first and play poker with other participants. I think they’re onto a winner with their Poker Night initiative as it taps into one of the most popular trends in recent times. The most successful consumer PR campaigns recently have been about creating events to bring people together or experiences that people will talk about, and this is a great way to get a group of friends around a table together.
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