Wednesday, April 25, 2007

Interview with in-house Lawyer

How we can describe the relationship between lawyers and PR practitioners?
By conduction interview with each of them, we would have some idea about this relationship.

Interview with in-house Lawyer of a health insurance company

1. The lawyer explained that, in terms of dealing with crises related to lawsuits or mistakes the company made, ,the company needs both the legal and PR communication perspective.

2. The lawyer does not specifically know about the communication styles or strategies the PR practitioner uses.
"Do not say 'no comment'" was the one she gave me as an example.

3. The lawyer described the relationship between lawyers and PR practitioners as a close one.

4. In terms of decision making, it is hard to figure out who has more power, but it appears that in a crisis situation both lawyers and PR practitioners share equally in helping to resolve problems.

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