Everybody needs power.

As long as human beings have lived in groups, the limited resources have caused power differences. The difference of power is a basic rule of society. Like differen heights of ground makes water flow, the difference of power makes social resources flow.

Becuase it is impossible to maintain equal power between different groups, symmetrical public relations theory would seem desirable but not practical. Symmetrical public relations theory acknowledges primacy of dominant coalition in makin organizational decisions and influencing public relations practices but reveals little about this poserful inner circle. There are some studies which open up the dominant coalition and reveals its complex poser relationships and a matrix of constraints that undermine and limit the function, rendering it difficult for practitioners to do the "right" thing, even if they want to.

If public relations is to better serve society, professtionals and academics may need to embrace an activist role and combine advocacy of shared power with activism in teh interest of shared power. In my opinion, if public relations practitioners and academics do not focus on developing their own power, their public relations fuctions as secondary work without enough power to enact their opinion. Public relations academics also should not choose to abserve the situation from the ouside as a third person.