Because of the extreme complexity among surroundings, organizations and publics, many theories are mentioned to analyze crisis situations. Some researchers borrowed chaos concept to find guideline of crises. Since the complexity of crises makes analyses difficult, we have to try various approaches. I agree with the opinion that qualitative method is more useful than quantitative method in crises. Those attempts of empirical analysis sometimes fail to draw significant result. There are some studies that hypotheses are seem to be plausible but fail to approve. Qualitative method might not only give missing clues to prove these hypotheses but also find different concepts of accepted thoughts. In my opinion, the main point of crisis studies is to understand the complexity of crises.
Chaos theory stressed that the positive feedback in that organizations managerial shortcoming amplify over time until they breed a crisis that transforms them permanently. I think it is very interesting point of view. In this point of view, the perception of an organization should focus on teh organization itself. The insight of organizations itself might make practitioners expert future crisis.
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