Two Different Worldview for the Crisis Communication

The clash of civilizations.

I've observed two starkly opposing thought of worldview; one that sees chaotic world versus the other that looks as the orderly linear world. Their interpretations of crisis communication were pitted against each other.

The positivist worldview that has dominated America scientific research tends to explain phenomena with the cause-and-effect relationships. This way of thinking has proved to provide a useful tool for finding some "rules" or generalizable results. But this view seldom tells us something that we do not know about since the deductive method of probing, which is the positivist way of thinking, requires the premises which have already proved true. In addition, researchers in this stream of thought are likely to put their lens of investigation on narrowly defined particles of facts, thus often making an error of missing the entire scene.

On the contrary, the worldview that the Chaos theory holds looks for the patterns embedded in seemingly disordered and randomized events. Therefore, instead of looking at each puzzle piece, the Chaos theory urges researchers to see the complete big picture that the puzzle pieces form altogether. From this holistic viewpoint, changes and diversities are preferred to orders and legitimized standards as the clues to revealing the truth.

Which side are you on?