In terms of achieving the promotion goal, which is getting as much awareness as possible, the Turner Broadcasting 'bomb scare' case in Boston would be judged as a successful case. It only cost $2,500 to bail out the two men who authorities say placed electroic advertising around teh city, and Turner got their new cartoon show and character published all over the states.
I'd rather call it a PR success story than PR disaster.
All business people are dying to find a way to promoting their business. Almost every space which people can see is covered with commercials. It is so hard to get the attention of people who are sick of PR and advertising. People refuse to remember or even see the information by treating it as a junk.
Normally, this extreme promotion is not a good strategy for the leading companies, becuase they are more concerned their reputation or long-term relationship with their publics. However, for the rising company, which just wants to earn awareness, this is a very efficient promotion. Even though Turner is a big company, this scheme was conducted to market the new cartoon show "Aqua Teen Hunger Force", which is supposed to be funny and silly. This fit their concept.
Berdovsky, one of the men who authorities say placed electronic advertising around the city, talked about 70's haircut to reporter and television cameras to launch into a nonsensical discussion.
The cartoon show "Aqua Teen Hunger Force", the funny but extreme (showing the finger) character, insane "bomb scare" happening, and 70's haircut, all fit with their larger concept of the show which is funny and silly. I would call this cohesive campaign.
Even though the marketing sponsors, Interference, have already made statement of apology, they might have laughed and thanked the police in Boston that caused this panic by assuming the light-covered characters were bombs. Usually bombs are hidden rather than place in full view and give people the finger, but these policemen were doing their job really carefully and made the issue a media pitch without any extra charge. "What a sweet new friend of us~ Thank you~"
I'd rather call it a PR success story than PR disaster.
All business people are dying to find a way to promoting their business. Almost every space which people can see is covered with commercials. It is so hard to get the attention of people who are sick of PR and advertising. People refuse to remember or even see the information by treating it as a junk.
Normally, this extreme promotion is not a good strategy for the leading companies, becuase they are more concerned their reputation or long-term relationship with their publics. However, for the rising company, which just wants to earn awareness, this is a very efficient promotion. Even though Turner is a big company, this scheme was conducted to market the new cartoon show "Aqua Teen Hunger Force", which is supposed to be funny and silly. This fit their concept.
Berdovsky, one of the men who authorities say placed electronic advertising around the city, talked about 70's haircut to reporter and television cameras to launch into a nonsensical discussion.
The cartoon show "Aqua Teen Hunger Force", the funny but extreme (showing the finger) character, insane "bomb scare" happening, and 70's haircut, all fit with their larger concept of the show which is funny and silly. I would call this cohesive campaign.
Even though the marketing sponsors, Interference, have already made statement of apology, they might have laughed and thanked the police in Boston that caused this panic by assuming the light-covered characters were bombs. Usually bombs are hidden rather than place in full view and give people the finger, but these policemen were doing their job really carefully and made the issue a media pitch without any extra charge. "What a sweet new friend of us~ Thank you~"
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