If you introduce yourself as a young PR professional, some might still ask you what you actually do except lie. Some want to explain PR work as maintaining a long-term, positive relationship with important publics, but it sounds vague and not persuasive. To persuade others and to make them understand, we need more concrete and tangible evidence that we can actually show.
Similarly, in terms of getting jobs, we need substantial abilities which can be proven as well as creativity. These abilities that PR students needs are not limited to communication skills but including other knowledge and techniques for the PR world.
Even though most of the PR major is in the Journalism or Communication department, in my opinion, students should take a few business courses and media technique classes to learn photography, filming, Web design, and publication. Students also should be equipped with strong research ability as well as communication skills. Analyzing data is as important as collecting data, and for this job, students should have statistic knowledge as well.
There is no doubt that creative thought and different perspectives are important for PR work. However, these above abilities are fundamentals which are required of everyone while creativity is not. If you think about getting a job practically which is the main concern of most students, these cannot be overlooked for them. In the beginning, people who only have these abilities but lack creativity would get a job because ability can be written in their resume. However, people who have no knowledge and ability but only creative thought and different perspectives would have difficulty getting a job in the first place.
Similarly, in terms of getting jobs, we need substantial abilities which can be proven as well as creativity. These abilities that PR students needs are not limited to communication skills but including other knowledge and techniques for the PR world.
Even though most of the PR major is in the Journalism or Communication department, in my opinion, students should take a few business courses and media technique classes to learn photography, filming, Web design, and publication. Students also should be equipped with strong research ability as well as communication skills. Analyzing data is as important as collecting data, and for this job, students should have statistic knowledge as well.
There is no doubt that creative thought and different perspectives are important for PR work. However, these above abilities are fundamentals which are required of everyone while creativity is not. If you think about getting a job practically which is the main concern of most students, these cannot be overlooked for them. In the beginning, people who only have these abilities but lack creativity would get a job because ability can be written in their resume. However, people who have no knowledge and ability but only creative thought and different perspectives would have difficulty getting a job in the first place.
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You have tested it and writing form your personal experience or you find some information online?
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